Marketing operations services for growing B2B companies
Arkas Digital works through three engagement models: an Operations Audit that finds where revenue leaks, an Operations Build that constructs the function and hands it over, and Embedded Operations Management that runs it with your team. Every marketing discipline is delivered inside whichever model fits, measured on pipeline.
Engagement model 01
Operations Audit & Strategic Blueprint
Marketing rarely fails from lack of effort. It fails because nobody has mapped where the revenue actually leaks. We audit every channel, funnel stage, system and number you run, then hand you a written blueprint and the order to fix it in.
Who it is for
A team already doing the marketing work themselves who need senior direction rather than more hands, and a straight answer on what is actually broken.
What the engagement looks like
A fixed-scope diagnostic engagement, or an ongoing advisory retainer with standing reviews and on-call senior input for your team.
Engagement model 02
Operations Build & Enablement
You do not need more campaigns. You need the operating system underneath them. We build the whole function, plan, funnel, channels, stack, tracking and SOPs, then hand your team documentation good enough to run it without us.
Who it is for
Companies with people doing marketing but no senior operations layer holding it together, and leadership that wants one accountable owner for the whole function.
What the engagement looks like
A fixed-scope build phase, ending in a documented, running operation and the option to take it fully in-house or move into Embedded Management.
Engagement model 03
Embedded Operations Management
An operation nobody has time to run is an operation that decays. We embed as your senior operations layer, running the channels week to week, holding the plan, and answering for qualified pipeline every month.
Who it is for
Companies with an operation already built, by Arkas or otherwise, whose internal team is stretched too thin to run it with the discipline it needs.
What the engagement looks like
An ongoing operating retainer, scoped against the channels and disciplines in play, revisited on a standing cadence.
Every discipline
What’s inside an engagement
Paid media, SEO and answer engine optimization, content production, email and lifecycle, marketing automation and systems integration, analytics and attribution, website design and build, and social and organic presence. Each is delivered inside whichever engagement model you are in, scoped to what the operation actually needs.
Questions
Common questions
Which engagement model should we start with?
Start with an Operations Audit if you have a team running marketing and need to know what is broken. Start with an Operations Build if there is no operating system underneath the work. Start with Embedded Management if an operation already exists and simply needs to be run properly.
Can we move between engagement models?
Yes. Most engagements begin with an Audit or a Build and move into Embedded Management once the operation is standing. You are never locked into one model, and the written scope for each is agreed before it starts.
Do you publish pricing?
No. Scope varies too widely between a diagnostic review and a full operations build for a price list to be meaningful. Every engagement is scoped on a call, and you receive a written plan with scope, sequence and success metrics before any work starts.
Do you work outside North America?
Yes. Arkas is Toronto-based and works across North America and beyond. The work is remote by default, and nothing about the engagement model depends on being in the same city as your team.
Book a strategy call
Thirty minutes, no deck. We look at what you are running now, where the operation leaks, and what it would take to fix it. Engagements are scoped on a call.