Marketing operations services for growing B2B companies
Arkas Digital offers three marketing operations services: consulting for teams running marketing in-house, a full operations build we then run with your team, and ongoing paid media management. All three treat strategy, systems and channels as one operation rather than separate vendors, and report on pipeline rather than impressions.
Service one
Marketing Operations Consulting
Advisory and diagnostic work. You keep running your own marketing; we provide the senior review, structure and direction you do not have in-house.
Who it is for
A team already doing the marketing work themselves, with a generalist or a small team in place, that needs senior direction rather than more hands.
What the engagement looks like
A fixed-scope diagnostic engagement, or an ongoing advisory retainer with standing reviews and on-call senior input for your team.
What is included
- Full marketing audit covering channels, spend, funnel, messaging, tracking and tooling
- Funnel and lifecycle mapping, identifying where revenue is leaking
- Channel strategy and budget allocation
- Marketing stack review and rationalisation
- An AI adoption roadmap: what to automate, what to leave alone, and in what order
- Measurement and attribution framework design
- Team structure, workflow and process review
- Enablement sessions and documented playbooks for the internal team
Engagements are scoped on a call.
Service two
Marketing Operations Setup
The flagship engagement. We build your entire marketing operation and work alongside your internal cross-functional team to run it.
Who it is for
Companies with people doing marketing but no senior operations layer holding it together, and leadership that wants one accountable owner for the whole function.
What the engagement looks like
A build phase that stands the operation up, followed by an ongoing operating retainer where we run it with your team.
What is included
- The complete marketing plan: positioning, messaging, ICP definition, channel mix, calendar and budget
- Full funnel build from lead capture through qualification, routing and nurture
- Paid channel setup and launch across search, social and programmatic as the plan requires
- Organic foundations: SEO, content engine, social presence and cadence
- Email and lifecycle automation
- Marketing stack selection, configuration and integration across CRM, automation, analytics and reporting
- Tracking, attribution and reporting infrastructure, with dashboards leadership actually reads
- Documentation and enablement so your team can run the day-to-day
Engagements are scoped on a call.
Service three
Paid Media Management
Ongoing management of paid acquisition, built and reported against qualified pipeline rather than click volume.
Who it is for
Companies already spending on paid media that cannot connect that spend to pipeline, or that are scaling spend without the tracking to justify it.
What the engagement looks like
A monthly retainer, priced against scope and media spend, with reporting against cost per qualified lead and pipeline contribution.
What is included
- Google Ads, Microsoft Ads, Meta, LinkedIn and programmatic where relevant
- Account architecture, campaign build, audience and bid strategy
- Creative testing and iteration
- Landing page and conversion rate guidance
- Conversion tracking and offline conversion import
- Reporting against cost per qualified lead and pipeline contribution, not impressions
Engagements are scoped on a call.
Also available
Whatever the operation needs, we cover
SEO and local SEO, answer engine optimization, website design and build, content production, email marketing, analytics and attribution implementation, creative production, and fractional marketing leadership. These are delivered as part of an engagement rather than sold as standalone retainers.
Questions
Common questions
Which service should we start with?
Start with consulting if you have a team running marketing and need to know what is broken. Start with the setup engagement if there is no operating system underneath the work. Start with paid media if acquisition is the only gap and the rest of the funnel already works.
Can we combine services?
Yes. Most engagements begin with a diagnostic, then move into a build or an ongoing retainer once the plan is agreed. Paid media management is frequently run alongside a setup engagement so acquisition and infrastructure are built in the same sequence.
Do you publish pricing?
No. Scope varies too widely between a diagnostic engagement and a full operations build for a price list to be meaningful. Every engagement is scoped on a call, and you receive a written plan with scope, sequence and success metrics before any work starts.
Do you work outside North America?
Yes. Arkas is Toronto-based and works across North America and beyond. The work is remote by default, and nothing about the engagement model depends on being in the same city as your team.
Book a strategy call
Thirty minutes, no deck. We look at what you are running now, where the operation leaks, and what it would take to fix it. Engagements are scoped on a call.