How an Arkas engagement runs
Every Arkas engagement runs through the same five stages: a 30 minute strategy call, an audit of your existing accounts and data, a written plan with success metrics agreed upfront, the build or launch, then ongoing operation reported monthly against pipeline. No stage starts before the one before it is signed off.
The process
Five stages, in order
Strategy call
Thirty minutes, no deck. We ask what you are running now, what it costs, and what you are measuring. You get a straight answer on whether this is a fit, including when it is not. Nothing is presented and nothing is sold on this call.
Audit and access
We go into your existing accounts and data directly: ad platforms, analytics, CRM and marketing tools. Self-reported setups and actual configurations rarely match, and the gap between them is usually where the problem is. Access stays in your name and can be revoked at any time.
Plan and scope
A written plan, specific enough to argue with. What we will do, in what order, what it costs, and the success metrics agreed before the work starts rather than negotiated afterwards. If the honest answer is that you do not need us, this is where we say so.
Build or launch
Depending on the engagement: the operation is stood up, or the accounts are restructured and launched. Documentation is written as we build rather than at the end, so it reflects what was actually done.
Operate and report
We run the operation with your team and report monthly against pipeline metrics. Every process is documented and more than one person on your side is walked through it, so the operation is never dependent on a single point of contact, including ours.
Anti-positioning
What we do not do
Being specific about what we will not take on is the fastest way to establish what we are actually for.
We do not report on impressions.
Impressions and click volume are diagnostics we use to explain a change. They are not results, and presenting them as results is how underperforming spend keeps getting funded.
We do not sell channels a business does not need.
If LinkedIn is wrong for your buyer, we say so, even when it would be the easier retainer to sell. A channel that does not fit produces expensive activity and no pipeline.
We do not run marketing in parallel to your team.
We run it with them. Your people keep executing and own the day-to-day. We hold the operating system, the sequence and the standards.
We do not hand over a strategy deck and call it a delivery.
A deck is not an operation. The deliverable is a working, documented function with tracking that reconciles and reporting your leadership actually reads.
Questions
Common questions
What happens on the strategy call?
We ask what you are running, what it costs and what you measure, then tell you where we think the operation is leaking. It runs 30 minutes and there is no deck. If the honest answer is that you do not need an engagement yet, that is what you will hear.
How much access do you need, and when?
Read access to ad platforms, analytics and the CRM at audit stage, and administrative access to whatever we are configuring during a build. Everything stays in accounts you own, and access can be revoked at any point without affecting your data.
What are we committing to at each stage?
The strategy call commits you to nothing. The audit is a fixed scope with a fixed fee. Build and operating retainers are agreed in writing with success metrics set before work starts. Nothing rolls over automatically without a conversation.
What if the plan says we should not work with you?
Then that is what the plan says. It has happened, and it is the reason the audit is sold as a standalone piece of work rather than as a qualifying step into a larger retainer.
Book a strategy call
Thirty minutes, no deck. We look at what you are running now, where the operation leaks, and what it would take to fix it. Engagements are scoped on a call.