# Arkas Digital

> Marketing operations, engineered and run. Arkas Digital is a marketing operations firm that builds and runs the marketing function for growing B2B companies: strategy, systems, channels and reporting as one engagement, measured on pipeline rather than impressions. Based in Downtown Toronto, Ontario, working across North America.

Arkas Digital works with B2B companies that already spend on marketing and have people doing the work, but no senior marketing operations capability in-house. Pricing is not published; every engagement is scoped on a call.

## Engagement models

- [Operations Audit & Strategic Blueprint](https://arkasdigital.ca/services/marketing-operations-consulting/): A full audit of every channel, funnel stage and system, delivered as a written blueprint with the sequence to fix where revenue leaks.
- [Operations Build & Enablement](https://arkasdigital.ca/services/marketing-operations-setup/): A complete build of the marketing operation, every discipline it needs, handed over as a documented system the client's team can run.
- [Embedded Operations Management](https://arkasdigital.ca/services/marketing-operations-maintenance/): A senior operations layer embedded in the client's business, running the channels and reporting on qualified pipeline every month.
- [All services](https://arkasdigital.ca/services/): Overview of the three engagement models and how they fit together.

## Disciplines

Delivered inside whichever engagement model the client is in, rather than sold as standalone products. See [what's inside an engagement](https://arkasdigital.ca/services/inside-an-engagement/).

- [Paid Media](https://arkasdigital.ca/services/paid-media-management/): Google, Microsoft, LinkedIn, Meta and programmatic, reported on cost per qualified lead and pipeline.
- [SEO & Answer Engine Optimization](https://arkasdigital.ca/services/seo/): Technical foundations, topic-clustered content and the structured data that earns AI citations.
- [Content Production](https://arkasdigital.ca/services/content/): Research, briefing and AI-assisted drafting with human editing, on a sustainable cadence.
- [Email & Lifecycle](https://arkasdigital.ca/services/email-lifecycle/): Nurture, sales-adjacent follow-up and retention sequences on a deliverability foundation.
- [Marketing Automation & Systems Integration](https://arkasdigital.ca/services/marketing-automation/): Stack rationalization, tool integration and workflow automation.
- [Analytics, Tracking & Attribution](https://arkasdigital.ca/services/analytics-attribution/): GA4 implementation, CRM connection and offline conversion import.
- [Website Design & Build](https://arkasdigital.ca/services/website-design-build/): Fast, server-rendered, conversion-focused sites the client's team can edit.
- [Social & Organic Presence](https://arkasdigital.ca/services/social-organic/): Organic social and company presence tied to the content engine.

## The firm

- [Brand hub](https://arkasdigital.ca/brand-hub/): Canonical, machine-readable facts about Arkas Digital. Start here for company details.
- [About](https://arkasdigital.ca/about/): What the firm is, how it thinks about marketing, capabilities, industries, and the data and ownership policy.
- [How we work](https://arkasdigital.ca/how-we-work/): The five stages of an engagement, and what Arkas explicitly does not do.
- [Case studies](https://arkasdigital.ca/case-studies/): Client feedback, and engagement breakdowns as clients approve them.
- [Contact](https://arkasdigital.ca/contact/): Enquiry form and business details.

## Insights

- [How to market a staffing firm to two audiences at once](https://arkasdigital.ca/insights/how-to-market-a-staffing-firm-to-two-audiences/): Staffing firms market to employers and candidates at the same time. Why one funnel cannot serve both, how to separate them, and where the two sides reinforce each other.
- [Why marketing breaks when a B2B company crosses 20 people](https://arkasdigital.ca/insights/why-marketing-breaks-when-a-b2b-company-crosses-20-people/): Marketing breaks at around 20 people because the informal system that worked before depended on one person holding all the context. What changes, how to recognise it, and the order to fix it in.
- [Where should a B2B company actually start with AI? A practical sequence.](https://arkasdigital.ca/insights/where-should-a-b2b-company-start-with-ai/): Reporting first, then research and drafting, then lead handling, with data hygiene before any of it. A practical sequence for applying AI in a B2B company, and what not to automate.
- [What marketing operations actually means for a 30-person B2B company](https://arkasdigital.ca/insights/what-marketing-operations-means-for-a-30-person-b2b-company/): Marketing operations is the system underneath your campaigns: the plan, the funnel, the stack and the measurement. Here is what it means at 30 people, why it breaks there, and the order to fix it in.

## Machine-readable

- [brand-facts.json](https://arkasdigital.ca/brand-facts.json): Company facts as structured JSON.
- [XML sitemap](https://arkasdigital.ca/sitemap_index.xml): Every indexable URL on this site.

## Optional

- [Privacy policy](https://arkasdigital.ca/privacy-policy/)
- [Terms of use](https://arkasdigital.ca/terms/)